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Robert De Niro's rumored reprisal of Taxi Driver character Travis Bickle in Uber ad, has drawn criticism from film's screenwriter: 'Why Bob would do this is beyond my reckoning'

Amid speculation Robert De Nero is reprising his iconic role of Taxi Driver's Travis Bickle for an Uber ad campaign in the U.K., the film's screenwriter questioned the move on social media.

Paul Schrader, 77, took to Facebook posting his commentary to an item from the site Hollywood Elsewhere titled '80-Year-Old DeNiro Is Meaningless in Travis Bickle Context.'

Schrader wrote in response to the piece, 'Ouch. Why Bob would do this is beyond my reckoning. But I haven't seen it. If I'm lucky I never will.'

Last week, reports in The Sun claimed the actor was set to play the role of Travis Bickle from the 1976 film in the advert campaign, where he would say the character’s famous line: “You talkin’ to me?”

Although De Nero was spotted in a London filming the Uber commercial, he denies reprising the role of Travis Bickle for the role and stated he would never use any of the script in a commercial. 

De Niro’s representative has since confirmed he will be appearing in an advert for Uber, but said it wouldn’t be connected to his character in Taxi Driver.