With the current Government guidelines declaring that everyone using any form of public transportation service should observe safe distancing whilst Covid-19 is still prevalent, and ensure that they travel as safely as possible, London Taxi PR (LTPR), an organisation which represents the interests of the Licensed London Taxi profession, has announced the launch of a new ‘Safe Passenger Travel’ awareness campaign, which will be displayed on both sides of hundreds of Black Taxis.
The campaign, which was planned, designed, agreed, and sent to the printers within a 48-hour time frame, came to fruition once the Government had decreed that they wanted to get those who were unable to work from home back to work.
Working in conjunction with Colts Cabs, one of London’s leading garages & suppliers of London Taxis for rent, who had kindly agreed to donate free of charge the side-panel advertising spaces on a significant number of its rental Black Cab fleet, it was felt the message needed, had to convey the safety aspect of travel in a London Taxi, particularly highlighting the safe partitioning between the driver & passenger compartments, which is installed as part of the Black Cab’s manufacturing process and has been paramount throughout its history.
Another feature was the sanitised interiors, with all Taxis undergoing the sanitisation process before and after each passenger’s journey, and importantly the contactless payments, with all London Taxi’s fitted with credit card payment readers, so again, no need to handle any cash.
The message has also been colour-coded, so will sit on an eye-catching yellow background with black lettering. Red arrows will signify the distance between passenger and driver together with shaded lower bodies of both, the safe partitioned travel, sanitised interiors and contactless payment wording all in black.
A Red dividing line will also emphasis the position of the partition and the Save Lives message is in Blue. This will be the same for both sides of the vehicles.
The side-panels advertising messages will initially be fitted to the TX4 & TXe electric models of Taxi, but the intention then is for it to be also made available for other models such as Vito.
Since announcing the intention to deliver the campaign the interest has been significant, not only from other licensed Black Taxi rental companies, but also Taxi drivers up and down the length and breadth of the country, and the hope is that the message can be spread across the UK to encourage commuters and the travelling public to utilise the beneficial & significant passenger safety advantages that a licensed London Taxi provides.
What is more, ALL licensed London Taxis are 100% fully wheelchair accessible, another advantage for those who have or suffer with any disabilities and are particularly anxious about their safety and wary of coming into contact with other members of the public who are travelling. And of course, ALL are fitted with card readers, so no need for the handling or dealing with cash by passenger or drivers.
The campaign further emphasises the safety and trusted reputation of the licensed Taxi service, which London Taxi PR felt needed to be particularly underlined at this particular time of when people are more likely to be anxious about using public transportation to travel for work, business or for medical reasons at all times of the day and night.
The London Taxi service has been providing Londoners with a safe, reliable, and trusted public transportation service for the past 365 years and continues to be renowned at the world’s No.1 Taxi service.
Since their formation, London Taxi PR has undertaken a series of targeted media campaigns, which are being used to promote the benefits, advantages, and safety of using the iconic London Taxi to a wide audience.
All the campaigns and publicity that has so far been generated by London Taxi PR has been funded by fellow London Taxi drivers as well as supportive companies and organisations.
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