London Taxi PR is once again delighted to announce that it has been once again recognised for its achievements as a leading global brand PR agency, by being rewarded with not one, but two major awards in the Aviation & Aerospace Awards 2020, organised by Corporate Vision (CV) Magazine.
This double awards success has seen London Taxi PR being named as not only the Best Public Transport Promotions Group (UK), for the second year running, but also and importantly, receiving recognition for the recent highly successful ‘All Hail the Street Hail’ advertising & promotional campaign, which has been recognised as the Best Public Transport Advertising Campaign (UK).
This is particularly significant for the ‘All Hail the Street Hail’, which was not only London Taxi PR’s most successful campaign to date, but also one that reported and achieved combined street and pedestrian viewing reach figures in excess of 36.8m for the month of its duration earlier this year.
The campaign, which celebrated 365 years of being able to traditionally hail a London Taxi, went live across 24 prime major billboard advertisement locations throughout central London.
Produced in conjunction with digital media out of home advertising company, London Lites, ‘All Hail the Street Hail’ also included the usage and display of the advertisement a number of rooftop signage display boards on London Taxis.
‘All Hail the Street Hail’ not only drew significant response and positive feedback & comments from those within the profession, but was also referred to by London Lites as, ‘One of their most interactive and responsive campaigns they have had’.
Both awards validate the significance and importance of the work that London Taxi PR have been producing to promote the London Taxi profession through the media and other outlets.
Corporate Vision (CV) Magazine has an experienced and passionate following of over 130,000 readers worldwide. With over 551,000-page views in the last 12 months, CV Magazine continues to serve as a leader in bringing cutting-edge and quality news from across a myriad of industries.
This latest award recognition went through a number of highly involved stages for a company to be declared a winner.
A voting form was placed live on the magazine’s website for just over 3 months. Notification was then sent out to its readership base (130,000 worldwide) to let them know voting was open and in addition it was also posted on various social media platforms to help encourage the voting form to be shared. An in-house research team then compiled a case file to help support each of London Taxi PR’s nominations in front of the judging panel. These case files contained various information found online such as; company history, services, articles, press releases, client testimonials, information on the campaigns and much more. Once the case files were completed they then got passed to the judging panel who discussed and deliberated in order to decide who they believe deserved to win.
Since their formation, London Taxi PR has undertaken a series of targeted media campaigns, which are being used by London Taxi PR to promote the benefits, advantages and safety of using the iconic London Taxi to a wide audience.
All the campaigns and publicity that has so far been generated by London Taxi PR has been funded by fellow London Taxi drivers as well as supportive companies and organisations, many of whom have signed up to donate to the cause on a monthly basis, indicating how passionate they all are about their industry and the cause.
London Taxi PR. Passionate about promoting and preserving the iconic London Taxi trade and funded by London Taxi drivers who care about their industry.
For more information on London Taxi PR and their campaigns, please visit their website http://londontaxipr.com
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